Should Marijuana Be Legalized - 812 Words

Kush, Pot, Weed, Mary Jane, marijuana is known by many names. Americans perceive marijuana as an awful drug. But have americans discovered that marijuana has be known to contribute good and bad qualities for the human body. Americans should legalize marijuana because there has been no evidence that anyone has ever died of marijuana overdose, Marijuana is a safer drug than others, and Marijuana has a lower risk of addiction than most legalized drugs. To begin with, Marijuana was first known to be discovered in China around the time of 2727 B.C. Marijuana started out being used for healthy purposes. It’s was mainly used for clothing, fiber, and medical uses. Nowadays marijuana is smoked all around the world. The issue being faced in the U.S†¦show more content†¦Similarly, Marijuana also has an extremely almost non existent risk of addiction in comparison to other drugs.The article titled â€Å"The Truth About Pot† published in the Scientific American Website stated that, â€Å"only 9% of users of marijuana show signs of a dependence based relationship with marijuana.† In addition, this article also stated that â€Å"alcohol has an addiction percentage of 15 , cocaine has an addiction percentage of 17, heroin has an addiction percentage of 23, and nicotine has an addiction percentage 32.† Furthermore, it has never been proven that anyone has died of a marijuana overdose unlike most drugs. In an article written by the Huffington Post titled ‘How Many People Have Died From Marijuana they stated, â€Å"a marijuana smoker would have to consume 20,000 to 40,000 times the amount of THC in a joint in order to be at risk of dying.† Basically saying it’s highly unlikely that someone could die from Marijuana consumption. Also in an article made by the CDC titled ‘Drug Overdose† it stated that 44% of Americans in the U.S. die from an overdose on prescription pills, and over the counter pills everyday. Whereas through the evidence gathered there, hasn’t been one proven case of someone dying of Marijuana overdose. According to another article located on the Leafscience Website titled â€Å"Can you overdose on Marijuana?† has shown important evidence. It showed that

The Doctrine Of Freedom Of Contract - 1504 Words

The particular focus of this essay is on how terms are implied. This is central because the courts intervene and impose implied terms when they believe that in addition to the terms the parties have expressly agreed on, other terms must be implied into the contract. Gillies argued that the courts have become more interventionist in protecting the rights of contracting parties thereby encroaching upon the notion of freedom of contract. The doctrine of freedom of contract is a prevailing philosophy which upholds the idea that parties to a contract should be at liberty to agree on their own terms without the interference of the courts or legislature. Implied terms can be viewed as a technique of construction or interpretation of contracts. It has been argued that the courts are interfering too much in their approach to determine and interpret the terms of a contract. The aim of this essay is to explore this argument further and in doing so consider whether freedom of contract is lost due to courts imposing implied terms. The essay will outline how the common law implies terms. The final part of the essay will examine whether Parliament, by means of a statute, or terms implied by custom restrict freedom in a contract. An overall conclusion on the issue will be reached. On the one hand it is evident that terms implied at common law can be ‘implied in law’ or ‘implied in fact’. Terms implied as a matter of fact are said to give effect to unexpressed intentions of theShow MoreRelatedThe Business Law Short Essay1215 Words   |  5 PagesUnfair Contract Terms) Act 2015 ()will affect from 12 November 2016. it has changed some sections to the Australian consumer law. Last version of this law only applicable to the individual consumer, Act 2015 extend the scope to the small business that employs fewer than 20 persons. This thesis will discuss the following questions; ï  µWhat is an unfair term under the new law and when will it apply? ï  µWhat is the legal effect if a court decides a contract term is unfair? ï  µExplain the doctrine of freedomRead MoreEssay about The Criticism of Social Contract Theories1232 Words   |  5 Pagesï » ¿Tatum Schneidmiller Justice Theory Assignment #1 Ward Churchills criticism of social contract theory clearly applies to classic social contract theories that we discussed.   However, Rawls adds the veil of ignorance concept to his more modern social contract theory.   A) Explain the basics of Rawls and Churchills arguments and how they each criticize classic social contract theories.   B) Discuss whether or not Churchills argument applies to Rawls modification and explain how and why it doesRead MoreThe Rules Of Law Must Be Prepared1632 Words   |  7 Pagesbind itself by contract. A sufficient reason to enforce a promise is based on a free will of exchange between the parties. The orthodoxy on the doctrine of consideration is described as incoherent, uncertain in scope and inconsistent with the intention of the parties. Lord Goff observed in White v Jones that[ [1995] 2 AC 207, at 262 - 3.]: Our law of contract is widely seen as deficient in the sense that it is perceived to be hampered by the presence of an unnecessary doctrine of considerationRead MoreAt Will Employment Law1374 Words   |  6 Pagesto cancel the contract at any time without consequence. â€Å"Employment at-will means that employers are able to terminate ones employment at any time, for any cause - with or without notice†, Rogers, S. 2012. By the late 1800’s the doctrine â€Å"At Will Employment† was established in the United States. The principle was valued at first by the employers because it allowed the employers to have exclusive freedom as to how they could operate their companies. The principle of this doctrine also gave theRead MoreAffirmative Action On Equal Rights1655 Words   |  7 PagesUniversal Human Rights declaration states that all human beings have a natural right to equal freedoms thereby providing the basis for proactive measures to guarantee the enjoyment of equal rights in employment. Discourse on the controversial employment edicts of affirmative action and exceptions to the at-will employment doctrine signify the ambiguity in the implementation of the declaration on equal freedoms. White-male employees feel that the preferential treatment of women and racial minorities atRead MoreThe Racial Contract And Sexual Contract Affect Poverty1495 Words   |  6 Pagesthey are inferior, u nequal to men. How do the racial contract and sexual contract affect poverty? Using Howard Zinn or other class readings, provide specific examples of what Mill calls: An expropriation contract An exploitation or slavery contract a domination or colonial contract Some ways that the racial contract affect poverty is the ?color-coded distribution of wealth?.1 Most of the worlds wealth is controlled by whites.1 The sexual contract can correlate with poverty in which some societies areRead MoreThe Law Of Obligation Is A Private Law1672 Words   |  7 PagesIntroduction Throughout history, the law of obligation has held such prodigious value in the face of private law. Being the heart of both Contract and Tort law, it is a pervasive phenomenon of our social life. Both Tort and Contract law protect the rights, and ‘that protection cannot be legitimately compromised to achieve the aim of just distributing’ . This proposition may be true in the late 19th century, in the present time, however, the law of obligation has been ‘built on the law of its predecessorsRead MoreMonetary Compensation For A Loss, Detriment, Or Injury? Essay1488 Words   |  6 Pagesdefined as ‘Monetary compensation for a loss, detriment, or injury to a person or a person s rights or property, awarded by a court judgment or by a contract stipulation regarding breach of contract’ (1). Also referred to as liquidated and ascertained damages, liquidated damages are damages whose amount the parties agreed upon during the formation of a contract which the injured party can claim as compensation upon a specific breach, unlike unliquidated damages which are not specified in detail in theRead MoreAssignment 2 – Employment-At-Will Doctrine. Forsha Anderson.1586 Words   |  7 PagesEmployment-At-Will Doctrine Forsha Anderson LEG500 – Law, Ethics and Corporate Governance Professor Lori Baggot April 28, 2017 Introduction The employment At-Will doctrine is in place to allow employment relationships to be restricted. It allows employers and employees to terminate a relationship at any time without cause. The doctrine will allow employees to quit without any fear of being held liable for any inconvenience or disruption to the business at the time of quitting. This doctrine also allowsRead MoreThe Extent and Location of Collective and Individual Bargaining in Britain and USA1435 Words   |  6 Pagesrepresentatives negotiate a contract with the management regarding wages, hours, benefits, and other terms and conditions of employment, such as protection from termination of employment without just cause. Once the contract is agreed to by the workers committee and management, it is then put to a vote of all workers at the workplace. Primary means of addressing American workers’ needs is through individual bargaining. In contrast to the UK, two facets of the system of individual contract rights in the United

Love and Marriage Essay Example For Students

Love and Marriage Essay In both Romeo and Julietand the Mechant of Venice the idea of love and marriage are important concepts that tie many of the characters together. The couples who are perhaps the most similar are Romeo and Juliet and Lorenzo and Jessica. Throughout the play these young lovers wend their way to the lands of marriage , but only one pair will ultimately survive. The road taken by each couple , leading toward bliss or tragedy, is one which affords an insight into the development of the theme of romantic love in two of Shakespeares best loved plays. Romeo and Juliet is a play based on love between the two. Romeo and a groupof friends decided to go to Juliets family party. Romeo wasnt invited, he invited himself. They all had masks which disguise them. When at the party Romeo saw Juliet for the first time and fell deeply in love. Romeo and Juliet went behind a wall and began to talk. After the party Romeo was on his way home when he heard his friendswalking down the road so he told them he was giong to visit Juliet. He went into Juliets garden. As he was there he heard Juliet talking about Romeo. That iswhen they fell deeply in love with each other. In The Meaning of Shakespeare it says that the Merchant of Venice has three plots. The three plots are the bond theme, the casket theme, and the ring theme ( Goddard 117).In Romeo and Juliet there is just one theme which is love and the way it interacts with violence(Watts 90 ). All of these plots play an important roll to both couples marriage. In both plays the love between the couples is hidden( Frye 15). The two couples in 2which this happens is Romeo and Juliet and Bassonio and Portia . Romeo and Juliets love was hidden from everyone butthemselves. Bassonio and Portias love was concealedto themselves in the way that not even they themselves really knew. So both of the couples had a lot in common throughout there love and marriage. But as, you know, only one couple would ultimately survive. The casket theme and the balcony scene fit together really well because that is where both couples make it final on the marriage. The balcony scene is were Romeo overhears Juliet talking about how much she loves Romeo. Romeo then comes out from behind the bushes, and at that point they decide to get married. Bassonio and Portia become a couple when, Bassonio comes along and chooses the leaden casket (Shakespeare 404). In both Romeo and Juliet and The Merchant of Venice there are some very important characters that help the lovers significantly along the way. In Romeo and Julietthere are two important characters they are Friar Lawrence and the Nurse. Friar Lawrence is the person that Romeo goes to when he is troubled or is in the process of making an important decision. The Nurse is Juliets go to person. In the Merchant of Venice Bassonio and Portia have important people who help them out along the way. Bassonios buddy is Antonio. Antonio is the person that makes it all possible for Bassonio. Antonio was the person that allowed the bond to work. Lastly we have Potia and Nerissa, they work together throughout the play helping each other along the way. In both plays there was hatred between the two couples and their families. In Romeo and Juliet, Romeos family was feuding with Juliets family. In The Merchantof Venice, it was very similar because Jessicas father, Shylock was a very cruel man.3Shylock hated people who werent Jewish. Jessica and Lorenzo were also an important couple throughout the play. They gave themselves to each other (Barnet 4)In both plays there is an important difference. It was that in Romeo and Juliet Shakespeare keys in on one couples love throughout the play. Shakespeare also makesthis play very romantic, but as it carries on it becomes very tragic you see people from both Romeos family and Juliets family die. In the Merchant of Venice Shakespeare focuses in on different couples love. Some of the couples whose love was successful was Lorenzo and Jessica and Bassonio and Portia. He also makes this play begin happy and end happy. So as you see Shakespeares two best loved plays are similar in the way of love and marriage and different in their own ways in the way that Romeo and Juliet s love leads to death and Bassonio and Portias leads to happiness.

Small Town free essay sample

I never imagined that living in a small town could have such an impact on my life. There was a time when I thought that it was a disadvantage the same boring routine every day. Even though I had never been to the city, I always thought that living there would be much better than a small town. I used to think that life in Jim Thorpe, Pennsylvania, was dull and filled with mind-numbing routines. I felt that the most exciting thing was the football games on Friday nights. I hated that everyone seemed to know everything about everyone else. Everyone seemed nosy and gossipy. I also didn’t like the fact that people seemed very close-minded. I felt trapped. I felt like I was missing out on opportunities. It seemed to me that city life would be active and exciting. Then, when I was a sophomore, I took my first trip to New York City. We will write a custom essay sample on Small Town or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I was thrilled. I couldn’t wait to experience the city. However, when I arrived in the Big Apple, it wasn’t at all what I had imagined. I knew it was home to thousands upon thousands of people, but I hadn’t expected to see so many people on the street at one time. Not only were the streets filled with people, but everyone was trying to get places in a hurry. Everything moved at such a fast pace. People weren’t friendly either. When I took the subway for the first time, I said hello to the middle-aged woman next to me. She looked at me with disgust and didn’t utter a word. City life was not at all what I had expected. After just one day, I realized how important my small town is to me. Now I appreciate the familiar faces I see every day. I like the feeling of security and belonging my town offers. Jim Thorpe gives me a sense of community and togetherness that the city doesn’t provide. I realize just how much a simple hello does for someone it really can make your day a little better. My big trip showed me that my small town really has instilled morals and values in me that I didn’t even know I had. Even though there isn’t much to do here, I really value the simplicity of life. I never would have known what a big place my town holds in my heart if I had not taken that trip to New York City.

The Fate of The Universe Revealed

The Fate of The Universe Revealed Free Online Research Papers Abstract By introducing virtual 4th dimension to represent time in similar manner like 3 dimensions of space which can be measure in terms of length, the attempt is made to explain how velocity of the object in â€Å"Special Theory of Relativity† causes time dilation and how matter affects time in case of â€Å"General Theory of Relativity†. Same concept has been used to solve the â€Å"Galaxy Rotation Curve† problem and pioneer anomaly without need of any dark matter. Finally, it is shown that, increase in time affects gravity giving new definition to gravity based on which explosion of black hole and evolution of Universe is predicted. Keywords: Galaxy Rotation Curve, Dark Matter, Special and General Theory of Relativity. Introduction Our Universe is made of 3 dimensional space and one dimensional time (atleast these are the dimensions which are directly affecting to us in our day to day life and are not hidden like those remaining 7 dimensions in case of string theory). As per special and general theory of relativity, these 3 dimensional space and time are not two separate things, but are closely connected to each other. Hence, instead of measuring time in terms of unit of second, by introducing virtual 4th dimension, we can represent time in terms of measuring unit meter such that one second equal to 3*108 meter. Time Dilation in Special Theory of Relativity In following figure, the 3 dimensional space is considered as 2 dimensional sheet moving in remaining vertical virtual dimension at the speed of light, (c= 3 * 108 m) for mass less (energy) particles like photons. In real Universe, the vertical dimension shown in figure is not as like dimensions of the space having length, but it is an imaginary dimension. Here, for simplicity, it is assumed that the vertical dimension representing time is similar to dimensions of space having length as measuring quantity so that 1 second in vertical dimension is equivalent to 3* 108 m. In other words, 3 Dimensional Space is moving in 4th Dimension at the speed equal to speed of light for mass less particles like photon. Figure – 1.0 The above concept very well explains why particles like photons can travel at speed of light? It is a mass less particle which do not affect space-time geometry. Also, from figure it is seen that, for photon which is travelling at the speed of the light, its time from the frame of reference of the stationary object should be equal to zero i.e vertical distance measured in above figure should be zero. In other words, photon or energy particles should entirely live only in 3 Dimensional space. For the object having velocity less than the speed of light, the vertical distance or time can be calculated as shown in following figure. Figure – 2.0 In above figure, when the object is at stationary (V=0), the vertical dimension will always measure the distance equal to 3 * 108 m in 1 second. But, if the same object travels at velocity ‘V’, then, in one second, the vertical distance will measure [c*Sqrt{1-(V2/c2)}] m, because, the path of the object no longer remain perpendicular to our 2 Dimensional sheet but remains in inclined direction as shown in figure -2. Therefore, time of the moving object will always remain less than time in reference frame of stationary object or time is slowed down with increase in velocity ‘V of the object which is nothing but â€Å"Time Dilation† phenomenon in â€Å"Special Theory of Relativity†. Also, for moving object, time get slow down and not for the stationary object, hence, twin paradox will never happen. It is something like every object (moving as well as stationary) always remains attached with fixed or absolute frame of reference in their frame of referen ce. It means, the moving as well as stationary object in their respective frame of reference will always measure one second equal to 3* 108m in above figure. For stationary object, time and space never mixed with each other or remains as separate entities, while for moving object, its velocity V in space affects its time or vertical distance measured in virtual dimension. Time Dilation in General Theory of Relativity As per General Theory of Relativity, matter bends space-time making curvature of space-time around it giving effect of gravity and this curvature depends upon quantity of matter. More matter, more will be curvature of space-time. This concept usually demonstrated by scientists as the heavy object kept in middle of 2 dimensional rubber sheet representing fabric of 3 dimensional space which bends the rubber sheet due to its weight. When another light object is moved from edge of rubber sheet towards the heavy object, it got trapped in curvature (gravity effect) made by heavy object and follow inward spiral trajectory around this heavy object such that its velocity increases with decrease in distance from the heavy object. Finally, it collapsed into heavy object. Thus, in this demonstration, curvature of rubber sheet due to presence of heavy object very well explains gravity effect according to General Theory of Relativity. But, there is one hidden thing in above demonstration that is, in order to produce curvature effect on rubber sheet due to weight of heavy object, it requires additional force in remaining 3rd dimension (perpendicular to 2 dimensional rubber sheet) which is nothing but gravitational force produced by the Earth. For example, if same demonstration is done on the moon, the curvature produced by heavy object will become less than that on the Earth because gravitational strength of the Earth is six times greater than the moon. Now, Einstein is on right track with respect to his General Theory of Relativity which has been already confirmed through number of experiments like bending of light, mercury perihelion, gravitational lensing etc. It suggests that in order to produce effect of curvature of space-time, matter must have to produce force in the vertical virtual dimension so that this force causes the matter to move in opposite direction of flow of time. In other words, the object due to presence of its matter always moves in opposite direction wi th respect to direction of flow of time. It can be explained in the following figure: Figure – 3.0 From above, it is clear that presence of matter bends space-time slowing down time such that time near surface of the object is always less than away from it. But as already told, the vertical dimension is a virtual dimension representing time for our sake of simplicity, in real universe, instead of bending of space in time or virtual vertical dimension, it remains as flat 2 dimensional sheet such that its density become higher near the surface of the object which decreases as moving away from the object. Or space-time is not empty but filled with medium having its own density representing flat space-time which can be called as vacuum density. Thus, presence of matter causes increase in vacuum density near the object which decreases while going away from the object and finally become constant to represent flat space-time. But, if gravitational constant, G is really a constant, then curvature of space-time in above figure should not changed with increase in time difference, ?T because of increase in time itself. This can be achieved by keeping restriction on gravitational strength (acceleration) due to Gravitational Constant, G up to specified region such that beyond this region effect of G on gravitational strength become very negligible and it entirely depends upon increase in time i.e. changes in curvature of space-time is more beyond this region. The equation for gravitational strength can be written as: g = (G*M/r2)*{1+ (3P/?c2)} f(T) = a f(T) (1) -Ve sign indicates that spreading of curvature of space-time radially out. In other words, the force due to f(T) acts like repulsive force or opposite to attractive gravitational force. Where, g = Gravitational strength or acceleration, G = Gravitational constant = 6.67*10-11 m3/(Kg*Sec2); M = Mass of the object creating gravitational field, r= distance from the center of the object, and f(T) = Function of Time which acts opposite to gravitational strength. From above eq., for f(T) very less than a, G dominates the gravitational strength and as a becomes very less than f(T) because of inverse square relationship with r, g must be expressed in terms of f(T). Note that value of G always remains constant and changes in curvature of space-time is governed by f(T) beyond the region from where effect of G becomes negligible while effect of increase in time dominates beyond this region. The above analysis can be well illustrated in following figure; Figure – 4.0 From above figure, the region for which value of af(T) the change in the value of g is very small while for a

A Comparison between Two Novels Essays

A Comparison between Two Novels Essays A Comparison between Two Novels Essay A Comparison between Two Novels Essay Essay Topic: The Metamorphosis Again, in the 9th paragraph in Chapter 1, when Muralist went to his mothers burial, he didnt go to see his mother nor felt a little grieved, instead, he paid attention to an Arab nurse in a white smock, with a brightly colored scarf on her head, how ridiculous! He was indeed alienated to society and other characters, having nothing to do with the surroundings and living on the outskirts of life. While The Metamorphosis by Franz Kafka reveals a fantastic premise, and the protagonist, Gregory transforming 1/6 into a bug. Kafka uses the transformation to show Gregory grappling with his identity. His reaction to the transformation is unique, as he absurdly considers: What if I went back to sleep for another while and forgot all this foolishness? 3 Likewise, he struggles to get comfortable and bizarrely thinks, What a strenuous profession have chosen! revealing that his work holds more importance than predicament. Upon hearing his mothers voice he is concerned about communication. After hearing his family call him he tries to get up but his bug-like form suppresses his reaction forcing him to contemplate on the things that lie ahead: calmest possible reflection is far preferable to desperate decisions. 4 At the realization of the metamorphosis, Gorges family starts to avoid him and treat him as if he were insignificant. Finally his father rejects him by hurling an apple at him. Gregory is neglected by his sister and rejected by his family. Upon Gorges demise his family celebrated the loss of an insignificant being Basic Values Existentialism Existentialists reject belief in t he re-existing essence of humanity, which is said to motivate our building of qualities, attitudes and expectations within which live. For existentialists, human nature does not exist, and constraints conformity are illusory. It follows that all people are free to make choices. Existentialists see individuals as unique and at the centre of their own world, with total responsibility for their actions and with no need to justify their actions. 5 The first time read the novel we may well regard him as a reject due to his alienation to society. But just as the author put in his AFTERWARD in 955, that In this sense, he is an outsider to the society in which he lives And for that reason, some readers have been tempted to regard him as a reject. But to get a more accurate picture Of his character, or rather one which conforms more closely to his authors intentions, you will find the profound symbol and significance of such an anti-hero. At least for Campus, Muralist is not a reject, but a poor and naked man, in love with a sun which leaves no shadows. Numerous?s main value is that he does not lie and thus refuses to play the game. We see a lot of that coming through at the end of The Stranger, especially in those last few lines. Muralist declares that all he has left now is to wish for a crowd of spectators but he doesnt. One explanation for this is that the point isnt for Muralist to feel less alone its that he can choose whether or not to be less alone. That he is able to choose, that he is aware of this ability, and that this is what defines his revelation. 6. L opened myself to the gentle indifference of the world; finding it so much like myself Campus presentation of the character makes one question the essence of passion in life as he shows: life is 5 3 4 Kafka, 11 Kafka, 14 Dry Sony. Lecture Three : The Stranger Dry Sony. Lecture Three : The Stranger, Philosophical Literature 6 2/6 becoming a tedious task that is void Of purpose. Existentialism and the survival of an existential hero are peculiar as all the hero would do is live for the sake of living. 7 In comparison, Kavas The Metamorphosis equally philosophical to The Stranger it strongly emphasizes on existentialism. The protagonist Gregory Jams is a sales man who strongly dislikes his job. He strongly desires to remove all the social burdens that afflict him. His desire illustrated by transformation into a monstrous vermin. Misinformation represents a way to escape from his human burdens, but that transformation also dehumidifies him and takes all the meaning and control of his life away. In this way he experiences the existentialism that goes along with him throughout the story until the time of his death. Gregory now hardly ate anything anymore. Only when he accidentally Passed the food laid out for him wo uld he take a bite into his mouth just for fun, hold it in for hours, and then mostly spit it out again8 He becomes totally uninvolved to the point of having totally no interaction with anyone inside or outside of the family. Gregory is totally abandoned by his family, does not eat and eventually dies. Gregory Jams allowed himself to die upon realizing that he was free from society burdens. In conclusion, The Metamorphosis highlights that one must interact with society in order to have a meaning In life, while portraying hopelessness in a life controlled by the standards of society. In the same manner.

Marketing Is the Production of Signs and their Meanings Essay

Marketing Is the Production of Signs and their Meanings - Essay Example Advertising is basically a source of societal information implanted in products that mediate personal identity as well as interpersonal associations. Advertising should thus be perceived as a vital part of the consumer society. This is because it generates patterned sequences of meaning which have a key role in social reproduction as well as personal socialisation. The "marketplace" can actually be perceived as a "cultural system" of sorts and not merely a method for the exchange of changes in the transactions involving products and money. It is the images as well as cultural symbolism that offer key insights into the character and operations involved in advertising. Cultural types of social communication actually generate meanings via non-discursive imagery which affects behaviour and consciousness in a subtle manner by allowing some kinds of behaviour and thought while delegitimizing others. For example, advertising suggests through its images affirmative presentations of self-assu red "masculine" manners and illustrations of fashionable as well as well-groomed women and men who desire to be successful in finding spouses. Therefore, advertising offers improper as well as proper depictions of behaviour as well as role models for both women and men. The outcome of this is the development of a culture where a person’s image has a more significant role than his or her linguistic discourse. Visual imagery is non-discursive, and thus associative, fictive, emotional and iconic, whereas vocal imagery is discursive (Elkington, Hartigan and Schwab, 2008). Advertising has played a major role in the evolution into a new culture that is observed with image, and thus in the change from a book/print or...The all important consumer is put on a pedestal and venerated. Successful marketing operations create a hyper-reality that the ordinary customer believes in because most of the time it is unanticipated and unusual but exhilarating and artistic. For example, the Disney Empire is actually founded on the creation of fantasy which is not actually a requirement but a product of the cooperation of Disney’s employees, consumers, reviewers, and agents (Hurley, 2005). This is also the case where the electronic corporations are concerned. For example, Apple’s Macintosh computer was not a requirement that was necessary for the consumers. It was simply a persuasively seductive computer vision with a â€Å"warm and responsive† image that had been created by Steve Jobs and his group. The actual computer product was then created to occupy this vision. Marketing practice, is, therefore, not really created by the model of a sovereign customer in the post modern world, as by the pursuit for an influential hyper-reality that marketers as well as consumers can believe in. It is not the consumer but the image that is considered as being sovereign. A good example of this is found in a Pepsi commercial that was shown not so long ago. A beautiful supermodel who neglected to consume the product was instantly transformed into an ugly mannish creature.